About

10+ years of marketing leadership experience, specifically in high growth e-commerce brands.

People say this all the time, but I *actually* am equal parts creative and analytical. I believe this is why I do best freelance. Often times a neatly cut-out role isn’t what startups need, and my skill set is broad yet senior. I can work within your team, lead a team or be the team.

In my last FTE role, I led a 12+ team on content, marketing automation and paid. I was responsible for planning and co-ordinating teams on marketing moments big and small - from content production and photoshoots to analysing our Black Friday sale performance.

I know I can add the most value to brands where I understand the customer, in industries I’m passionate about. This is why I work exclusively with fashion, beauty and lifestyle brands.

In my spare time, I manage my own TikTok account that has grown to over 350k followers in just 1.5 years.

If the below sound like the sorts of things you need help with (or thereabouts), don’t hesitate to reach out for an informal chat:

• Planning and executing marketing content across: email, social, website, app

• Strategy for larger moments such as Black Friday, Summer or Boxing Day Sale

• Understanding which of your marketing efforts are generating the best returns, and which you should discontinue or scale up

• Hiring a marketing team or understanding who you should hire to reach your goals

• A second pair of eyes to understand why some of your marketing efforts are falling flat

• Understanding how to work with influencers and where to start

• Scaling from small to medium sized startup and what this means for your marketing