Six of my ten years experience in marketing have been spent in e-commerce, specifically fashion e-commerce at high growth, small-mid stage startups.

In my last employed role, Head of Content at SilkFred, I led a 12+ team of copywriters, video editors, content creators, CRM and paid social.

Together we planned and executed dozens of Black Fridays, Boxing Days and Summer Sales.

As a strategist, I enjoy brainstorming with the team, planning out important campaign dates, sale messaging and mood-boarding with the team on the look and feel of the campaign. I am well versed in co-ordinating all of the activities, as well as making sure we’re measuring performance proactively and fairly.

If you’re looking for an extra pair of hands to lead your marketing campaigns, whether for day-to-day marketing or a hero moment in your brand’s calendar, don’t hesitate to contact me for an exploratory call.

In 2022 I began posting daily to TikTok, talking about one of my passions - skincare and cosmetic science. Just over a year later and I’ve grown to over 350k followers and 12.5 million likes.

Growing quickly on TikTok has taken my understanding of social app algorithms to new heights, and allowed me to put my previous employed role learnings into practice for myself.

If you’re struggling to grow on TikTok or Instagram, don’t hesitate to reach out to see how we can work together.

Email marketing and automation is a crucial part of any e-commerce brand’s marketing strategy. Ideally you want to set up some automations that generate reliable and predictable monthly revenue, alongside an engaging and original campaign schedule.

Your automations will catch any would-be customers who’re interested but not quite ready to purchase, as well as reactivate customers who haven’t purchased in a while. I can help you with both.

Having led the strategy on email for a 100+ person fashion e-commerce startup, I am well versed at everything that comes with the ideation, setup and execution of an email marketing strategy.

From campaign brainstorming to technical set up, working alongside the team or leading the team, I’m sure there’s a way we can work together. Please don’t hesitate to reach out on my contact page.

Finally, if you’re struggling with expensive photoshoots and creating new content, my role as Head of Content at SilkFred also allowed me to understand the most cost efficient ways of creating high quality content.

All of the imagery you see here was directed by or taken by me. It can feel overwhelming to figure out how much content to create, how to organise it, where to shoot - the list goes on. Reach out to see how I can carry this weight for you.

Over the years I have live streamed on just about every platform. From running a monthly LIVE ‘try on Tuesday’ event to inviting customers into the office to try on stock, I have experimented with many different formats.

Done right, it can be a powerful tool for growth. If the idea of crewing, planning and executing a live is daunting for you, let’s talk about how we can work together to see if regular live streams might work for your brand.

Currently midway through completing my first year of Reforge, a renowned growth marketing qualification created by the best companies in tech, I am committed to offering performance and data driven strategy to the brands I work with.

I am equal parts creative and analytical. I’m not satisfied with just one, I need to have both. I bring a data led approach to anything I do (seriously, ask my housemate. Even my everyday tasks and bedtime routine are backed by some Huberman lab podcast episode and at times it is far too much).

With a background in performance marketing, I am ROI driven. I am constantly weighing up monetary and resource cost with short and long term benefit. I don’t act without thinking, I will always be able to tell you why I made a certain decision and you can expect me to loop you in with updates on a regular basis.

If you’re looking for a partnership with a freelancer who takes real care and ownership over your brand, contact me to have an informal chat about how we can work together.

With all that being said, here are some hard skills I can offer your brand:

• Google Analytics, Looker or whichever other data studio you’d like to use

• All social media insights understanding and reporting

• Real life business case problem solving: are you spending too much team time on an activity that isn’t driving the return you think it is? Let me weigh that up and report back.

• Identifying lost opportunities for growth. There are so many paths to choose from when you’re growing a brand, you want to be certain you’re not losing out. Between my brain, network and personal experience, I can be a reassuring partner to help you feel you’re covering all worthwhile bases (less FOMO).

In 2019 I had the fantastic opportunity to work closely with the CEO and a freelance creative agency to produce SilkFred’s first TV ad.

From storyboarding to casting and media buying, I was part of every process and loved every second. I’d do this again in a heartbeat. I think where I can really add value in this process is by acting as a brand safeguard and project manager between brand and agency.

I believe I am especially good at getting to understand a brand on a granular level, and figuring out how to weave those values into content that’s engaging vs. dry. This is what separates leading brands from brands who’re left behind.

During my time being freelance, I’ve been lucky enough to work with a range of household name beauty brands including Simple, BeautyBay, Dr Sam’s, Haruharu Wonder, YesStyle, The Inkey List and more.

Alongside beauty, my previous FTE role as Head of Content at SilkFred allowed me to work with hundreds of smaller, independent fashion brands such as Pretty Lavish, AX Paris, Dancing Leopard, Vero Moda and more.

If you’re a fashion, beauty or lifestyle brand, don’t hesitate to reach out to see if there’s an opportunity for us to work together.

How did I decide a pomegranate would best represent womens health? Well, I just didn’t know what else to put here, to be honest.

In all seriousness, I wanted to dedicate a page of my portfolio site to showcase some topics that are close to my heart, and that I can speak passionately about.

Sometimes it’s hard to find freelancers (or even team members) who can really speak with great understanding of niche topics like womens health (PCOS, fertility etc). When the person behind the words knows the topic well, it makes the content that much better.

So, here are some topics I feel I can hit the ground running working on (and love to work on):

• Womens health: PCOS (I have this!), fertility, contraception

• Beauty: skincare, cosmetic science, acne and problematic skin

• Health in general. I am 11/10 interested in all things health (think Huberman Lab podcast level or the Zoe app)

• TikTok. With over 350k followers, I have learned a thing or two about the algorithm

If you’d like to have an informal chat about how we can work together, be sure to use my contact page to reach out.